Tobacco Companies Took Aim at Female Smokers

 
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jacki_PREV
(former member)









Posted: Tue Nov 29, 2005 8:07 am    Post subject: Tobacco Companies Took Aim at Female Smokers

(Marketers tried to link cigarettes to weight loss, 'neuroticism') -- I enjoyed this article. It came as no surprise to me at all.

http://www.msnbc.msn.com/id/8048928/

BOSTON - Tobacco companies did elaborate research on women to figure out how to hook them on smoking — even toying with the idea of chocolate-flavored cigarettes that would curb appetite, according to a new *nalysis.

Researchers at Harvard University’s School of Public Health said they examined more than 7 million documents — some dating back to 1969, others as recent as 2000 — for new details about the industry’s efforts to lure more women smokers.

Carrie Carpenter, the study’s lead author, said companies’ research went far beyond a marketing or advertising campaign.

“They did so much research in such a sophisticated way,” she said. “Women should know how far the tobacco industry went to exploit them.”

The report, published in the June issue of the journal Addiction, says tobacco companies looked for ways to modify their cigarettes to give women the illusion they could puff their way into a better life.

'Perception is more important than reality'
One of the documents, a 1993 internal report from Phillip Morris, extolled the virtues of making a longer, slimmer cigarette that offered the false promise of a “healthier” product.

“Most smokers have little notion of their brand’s tar and nicotine levels,” the report states. “Perception is more important than reality, and in this case the perception is of reduced tobacco consumption.”

A Phillip Morris spokesman declined to comment on the report, saying the company hasn’t had a chance to fully review it.

The Harvard researchers spent more than a year sifting through an online database of internal documents made public following the 1998 settlement between tobacco companies and 46 states.

Cigarettes linked to 'neuroticism'
Carpenter said they found at least 320 documents that focused on women’s smoking patterns, including a 1982 report from British-American Tobacco Co. that said women buy cigarettes to help them “cope with neuroticism.”

“We can safely conclude that the strength of cigarettes that are purchased by women is related to their degree of neuroticism,” the report stated.

Other internal studies showed that companies explored adding appetite suppressants to cigarettes.

In 1980, for instance, R.J. Reynolds Co. proposed creating a cigarette with a “unique flavor that decreases a smoker’s appetite, including brandy, chocolate, chocolate mint, cinnamon, spearmint and honey.”

However, researchers didn’t find any evidence they followed through with that idea.

The report says worldwide smoking rates among women are expected to increase 20 percent by 2025, “driven by the growth of female markets in developing countries,” while men’s smoking rates are steadily declining.

'A time bomb'
Jack Henningfield, a professor of behavioral biology at the Johns Hopkins University School of Medicine, said he hopes the report serves as a “call to action” for government officials to focus their anti-smoking efforts on women, particularly in developing countries.

“It’s a time bomb,” said Henningfield, director of the Innovators Combating Substance Abuse Program at Johns Hopkins. “They’ve got to act now to prevent the time bomb from exploding.”

Carpenter said there is no evidence in the trove of documents that suggests tobacco companies have stopped targeting women.

“Without regulation from government agencies, we don’t know what they’re doing today,” she added.

The Harvard research project was funded in part by the National Cancer Institute.
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smokeacamel




smokeacamel

Joined: November 7, 2005
Posts: 21

PostPosted: Tue Nov 29, 2005 11:39 am    Post subject: Great Duh Moments in History Reply with quote

Gotta love these articles that come out with astonishing revolations what everyone known for decades.

Cigarettes aid weight loss - like we didn't know that for the last 100 years.

Tobacco companies try to seel their products - wow - this is certainly different from other companies that would never try to see their own products.

Tobacco companies do market research and taylor their products to the customer's tastes/needs. Boy you'd never see the soft drink industry or any other business do that - they must be evil!

Glad the national cancer institute funded this study. Never can spend enough of our money discovering the blindingly obvious.

Gotta laugh along with you jacki!
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franziska02




franziska02

Joined: August 8, 2013
Posts: 18

PostPosted: Wed Dec 24, 2014 11:49 am    Post subject: Reply with quote

`What the tobacco industry spends to sell their product, is commendable. From politics and many organizations that want to ban us smoking, the tobacco industry are placed many obstacles in the way.

Of course, the tobacco industry is trying to conquer new markets, like any other product that we can buy. Only the taste adaptation of the cigarette is revised.

Most of all, the tobacco industry would replace chocolate cigarettes by tobacco cigarettes, but that's not legal. Since women smoke differently than men, so new creations are designed to delight women's hearts again and again. More women should smoke cigarettes and enjoy. Here, the industry is working intensively. That's right as a woman's sexy Smoke is also coveted the cigarette has many advantages that knows every smoker.

Hopefully soon the laws and policies are changed so that more people can smoke earlier legal. Also, the prices should be exempt from taxes, that is my wish

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